5/1/2023 0 Comments Social media meta seo![]() If you do not have the All in One SEO Pack plugin, you can download All in One SEO Pack from the Plugin library or purchase the All in One SEO Pack Pro license. To manage your Open Graph data, All in One SEO Pack includes an extensive social media optimization panel. With All in One SEO Pack’s Social Meta feature, you can define a default image or set a single image per page, post or custom post type. Marketers desire control over the shared image. If a page has multiple images, Facebook will pull all of the images and give the sharer a choice of what image should go with the share. All in One SEO Pack OG Tags | View Source Using All in One SEO Social Meta feature, we are able to configure text for these fields and set the image to exactly the image desired to be shared.įig. 5.), which displays Open Graph tags, including meta property, name, and item prop values. If you look at the page source of this post, you would see the code in the screenshot below (Fig. ![]() All in One SEO Social Meta Twitter Share Example Here is how Twitter pulls the title and URL of the page in its Tweet box in Figure 4 below.įig. All in One SEO Social Media Optimization. Our All in One SEO Pack Google search result contains a title and description optimized to appear the way it does in the Figure 2 below.įig 2: All in One SEO Google Search Result ()Īnd, this is how we leverage social media optimization with the All in One SEO Pack Social Meta panel in Figure 3 below.įig 3. To indicate to Facebook what SEO meta data should be pulled into a social share, websites are required to use Open Graph tags in the section of their websites. But, when the Open Graph layer–with it’s various tags–is managed using All in One SEO Pack’s Social Meta panel, the result is similar to what we’ve been doing in SEO all along crafting very specific Titles and Descriptions that appear in a Google search result. Like Google’s crawler, Facebook can generally find information organically. ![]() In the same way Google pulls meta title and meta description for its search engine results, Facebook is also looking for Title, Description, as well as image and other metadata from a post or page when it’s being shared into the social graph. Twitter, LinkedIn, and Google+ have contributed to the development of Open Graph, which is now an open standard employed by all major social networks. The Open Graph website, OPG.me, states Open Graph is a protocol enabling any web page “to become a rich object in the social g raph.” While social metrics are a small piece of the overall pie, Web 2.0 and the social sharing universe spurred the development of Open Graph by Facebook in 2010. ![]() 1.) Responses indicated 7.24% of the overall ranking pie can be attributed to social metrics. In a 2013 survey, Moz asked 128 SEO experts to weight thematic clusters of ranking factors in Google. (Fig. Not only do quality content and structured data matter, but the Googolplex (we’ll now call them Alphabet City) has quite possibly updated its algorithm to include Twitter shares, Facebook Likes and shares, Google +1s, and LinkedIn posts, as well. While we’ve been rolling out powerful features to give you the tools in All in One SEO Pack to manage your on-site SEO, Google ranking factors have evolved to include social metrics.
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